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Brand Failures

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Published by Kogan Page Publishers in London .
Written in English


Book details:

The Physical Object
FormatElectronic resource
ID Numbers
Open LibraryOL24250703M
ISBN 109780749454630

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Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace/5(9). In the same spirit, Matt Haig has written Brand Failures to entertain us at the expense of criminally rich corporations! Well, mostly. The book was written in so it is almost a decade old, so you wouldn't get to read anything about recent corporate We love failures/5. Praise for Brand Failures “You learn more from failure than you can from Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril.” Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of BrandingFile Size: KB. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style 6 yes, this is a business book that is actually fun to read! But his message is /5(3).

Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink without trace. Matt Haig starts with classic examples from every era of branding and moves towards more recent failures. The book.   Classic failures 33CHAPTER 3Idea failures 34 Brand failures Idea failures 35As the examples in this book illustrate, there are numerous reasons whybrands fail. Sometimes it is because the market they are associated with hasbecome obsolete. Other times it is as a result of extending into an unsuitableproduct category. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand. Too often, an examination of brand failures shows that major products, managed by both global and national corporations, died at the hands of their own marketing departments. Today, when products fail, consumers often blame the brand (that is, the entire corporation), as opposed to the product itself. This reflects a change in consumer behavior.8/10().

Brand Failures: The Truth About the Biggest Branding Mistakes of All Time by Haig, Matt and a great selection of related books, art and collectibles available now at "Brand Failures takes a riveting look at how such disasters occur. For the first time we're given the inside story of major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! - but his message is deadly serious."--Jacket. Brand Failures: The Truth about the Biggest Branding Mistakes of All Time However, a book examining all these failures in one place differentiates itself from others, in addition to the great advice is gleaned from it. The author himself even adds some great advice every once in a while. getAbstract Summary: Get the key points from this book in less than 10 ng is a ubiquitous, but critical marketing function that can produce spectacular successes and catastrophic blunders. Highly visible branding failures, such as th.